So the 2018 midterm elections have come and gone the way of Jeffrey Beauregard Sessions the Third (seriously, there were two before him with this name?!) and the touted #BlueWave of Democrats taking government back from a fascist infestation of the white “christian” nationalist variety turned out to be more of a ripple upon breaking against this most resilient #RedHats resistance. And all various the progressive commentators I follow repeat the same refrain (some more despairing than others): how do we reach these people, the Trumpists?
Among these commentators, it is repeatedly agreed that Democrats (and liberals generally) have a messaging problem. And they do. For all the brain smarts that tends to distinguish liberals from conservatives, they just can’t square this circle. And not because they lack the means, but because they lack the moral – or should I say, immoral – fortitude.