Amazon.com, Walmart of the Internet

I’m not a natural born shopper. Perhaps I’m too cynical – perceiving adverts as little more than pretty lies by default, gross manipulations seeking to appeal to my most monkey impulses – or too neurotic – I will take the time to calculate the cost/weight ratio of food or factor in how effectively dog shit can be removed from shoe tread, variety presenting a kind of assessment hell – but, whatever the case, the imprint didn’t take to make me a good American consumer — the true measure of our public education system. So I’m dubious of any effort made by any sort of marketplace to either become or convince me that it already is my one-stop shopping destination. Amazon has become one of those things.

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